Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

11 Best B2B SaaS Companies in 2023 (Listed)

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Table of Contents

Looking for the best B2B SaaS companies in 2023? Look no further. In this article, we’ll show you the best ones.

Since software is getting more and more specialized, the demand for B2B SaaS companies is at an all-time high. The SaaS industry has increased in size by around 500% over the past seven years.

Predictions suggest that 85% of corporate apps will be SaaS-based by 2025SaaS is also thought to be the most important tech in business success.

Furthermore, the global pandemic has forced businesses of all types to rapidly adapt to survive. Many companies have had to make the switch to remote work, which has put a strain on traditional software solutions that are not designed for this type of environment.

Fortunately, there are a lot of solutions available – SaaS companies are blooming in 2023. Whether you’re an entrepreneur or a large company, you’ll find tremendous value from these SaaS tools.

In this article, We’ll give you a detailed breakdown of the best and most valuable B2B SaaS companies. By reading this through this list, you might find a new tool that gets your business on a spine-chilling ride to the next level of scalability.

What are the best B2B SaaS Companies?

1. Hubspot (Best Overall B2B SaaS CRM Platform)


Front page of website H1 saying powerful, not overpowering

Hubspot is an all-in-one marketing, sales, and service software that helps companies to attract visitors, convert leads, and close & retain customers.

Hubspot is easy and simple to use, it’s designed to suit everyone from small businesses to large enterprises.

Many useful features are available through Hubspot, such as advanced CRM, email marketing tools, lead capture forms, and syncing with social media. Also hubspot’s project management software, enterprise feedback management, and data analysis tools give actionable insights for every business owner.

If you want to increase lead conversions, scale your business quickly, and stay up to the latest B2B trends, Hubspot CRM has all the tools you need. You can track your progress, analyze your results, and quickly scale your marketing strategy with lots of other features.

When compared to other B2B SaaS companies, such as Salesforce, HubSpot offers an easier experience and is more affordable. HubSpot includes features like lead capture forms and email marketing automation that are not found in Salesforce.

Key Features:


all key features of hubspot, such as marketing hub, sales hub, operations hub, service hub, cms hub, free tools displayed in one image, collection

  • Powerful Automated CRM Database. Each HubSpot customer profile is updated automatically to track and measure engagement, customer journey, and move them along their customer lifecycle when appropriate, letting your sales team know when they are ready to be contacted.
  • Reporting feature. With HubSpot’s advanced reporting and analytics tool, you can generate reports within minutes to measure your performance and take action.
  • Landing pages. You can create effective landing pages in no time without involving designers or developers, saving you huge chunks of time.
  • Competitor Tool. With the competitor tool, you can track and analyze competitors’ websites, social media, and advertising strategies. In addition, you can compare businesses’ marketing efforts against those of their competitors.
  • Sales Sequences. Advanced sales sequences include customizable templates, simple collaboration features for team members, and an ability to track sales performance.

Of course, Hubspot offers many more features for you to explore. With over 40 million visitors per month, Hubspot is simply the top SaaS company for CRM.



pricing of the marketing hub, a service that hubspot offers

This is the pricing Hubspot offers:

Starter: $50/mo

Professional: $890/mo

Enterprise: $3600/mo

You can also use Hubspot for free or get a demo for the plan you want to see if it meets your needs.

My take:

I highly recommend HubSpot for those who want comprehensive and user-friendly marketing software. HubSpot covers CRM, marketing automation, analytics, reporting, hubspot service hub and has effective customer support.

I especially love the marketing automation tools & the hubspot CRM. These tools are valuable for software companies, web analytics and also project management. You can even install an accounting software like Xero on Hubspot.

This saas company is an excellent for businesses of all sizes, but I think it’s especially great for everyone who wants to take their business to the next level and scale effectively. It’s a valuable asset for any organization looking to streamline its operations.

2. Salesforce (General CRM Platform)


front page saying drive growth with magical customer 360 experiences on

Salesforce is a cloud-based software platform that helps companies manage their customer relationships, track sales, and marketing efforts, and analyze business data.

It offers many features, including contact management, lead generation, opportunity tracking, and reporting. Many large businesses use Salesforce as their main CRM system.

When compared to HubSpot, HubSpot is designed specifically for inbound marketing, whereas Salesforce offers a more general CRM solution.

Salesforce is generally a better choice for larger businesses that need a more comprehensive CRM solution. It is also a good choice for companies that are already using other Salesforce products, such as Sales Cloud or Service Cloud.

Key Features:

  • Customizable platform. Salesforce allows you to customize page layouts, record types, and workflow processes easily.
  • Efficient Customer Relationship Management Capabilities. Your sales teams will sell smarter and faster with Salesforce.
  • Strong data security. Salesforce employs various measures to ensure the safety and privacy of sensitive information, such as high-end encryption and multi-factor authentication.
  • Large support community. Offers resources for troubleshooting and enhancing user experiences such as forums, user groups, training options, and events.


Contact the sales team for a custom quote.

My take:

I’ve had positive experiences with Salesforce. The platform is user-friendly and constantly evolving to meet the needs of businesses.

I recommend Salesforce for businesses in need of a robust CRM platform. It can be particularly helpful for companies with large sales teams, as it allows for efficient organization and communication between team members.

Salesforce also has an interesting team collaboration tool that is worth taking note of, and the project management software is amazing for large businesses. Their sales performance management has been amazing for many B2B businesses, because salesforce is truly advanced.

Salesforce’s customer support team is also very helpful in addressing any issues or concerns. However, there are different ways to reach the same information on the platform, which can make finding everything a little tricky until you learn it.

3. Shopify Plus (Best B2B e-Commerce Platform)


front page of shopify plus h1 text saying flexible and fast to launch

Shopify is a platform that allows individuals and businesses to create their online stores. It offers customizable templates, secure payment options, shipping and inventory management tools, and the ability to add products and manage sales.

With Shopify, anyone can easily set up an e-commerce business and start selling their products to customers worldwide.

Shopify also has a hidden gem, a B2B eCommerce platform that is perfect for businesses wanting to sell online for other companies.

Shopify B2B has all of the features of the regular Shopify platform, as well as additional features for streamlined order processing, pricing level management, and large customization features.

Key Features:


image text from shopify plus website saying dtc and wholesale in one platform - and one store

  • B2B customers benefit from a custom store theme
  • You can see the history of each customer’s purchases through their customer accounts
  • Businesses can track stock levels and reorder products easily with built-in inventory management. B2B companies benefit from it because it helps them stay organized and efficient.
  • Streamline the integration of your tools so you can spend more time selling
  • Managing multiple pricing levels is easier with price lists



shopify plus pricing plan saying it starts from 2000$

The plan starts from 2000$. For a custom quote, contact the Shopify plus sales team.

My take:

In my opinion, Shopify plus offers an enormous advantage to any B2B business looking to scale their business and create a more user-friendly and customizable experience for their customers.

Customer service is also excellent. More B2B SaaS companies should be like Shopify in terms of the customer service. There is always someone willing to assist you when you have a problem.

4. Calendly (Best Scheduling Software)


website front page of saying easy scheduling ahead, woman smiling on the picture

Calendly is a popular online meeting and appointment-scheduling software application that helps businesses coordinate meeting times with ease. It’s also the most popular scheduling platform. More than 200 million meetings have been simplified by it since 2013.

In addition, it integrates with over 100 partners. Your website, online store, and workspace will therefore work seamlessly together with Calendly.

Calendly’s top features for B2B businesses include the ability to schedule one-on-one meetings, send automatic reminders, add team member schedules, customize meeting types, and more. Every B2B Business is more than happy with Calendly – it suits for big and small businesses.

Key Features:

  • Schedule one-on-one meetings with clients or prospects with ease.
  • Send automatic reminders. This way you ensure that everyone is on time and prepared.
  • Possible to integrate with popular CRM. Integration with Salesforce, HubSpot, Zapier, and Google Calendar.
  • The ability to add team members’ schedules to your calendar. Now you can easily coordinate meeting times.

Pricing: pricing plans showed in a simple manner

This is the pricing Calendly offers:

Basic: Free

Essentials: $10 / month

Professional: $15 / month

Teams: $20 / month

Enterprise: Contact calendly

My take:

I think Calendly is a great calendar software provider for B2B businesses because it helps streamline the process of coordinating meeting times.

I especially appreciate the ability to add team member schedules to my calendar and the wide range of integrations with other business software applications.

Overall, I think Calendly is a valuable tool for any B2B business that needs to coordinate meeting times regularly.

5. Ahrefs (Best Website Analysis Tool)


front page of ahrefs keyword analytics website saying they have everything you need to rank higher and get more traffic

Ahrefs is a website analysis tool that provides users with valuable insights into their website’s SEO performance, Competitor analysis, keyword research, and, for instance, the latest B2B trends.

These insights are extremely valuable for B2B businesses as they provide a detailed understanding of how to improve B2B website SEO performance and identify potential link-building opportunities.

Ahrefs’ Site Explorer allows users to research competitor websites and identify link-building opportunities, and the Keyword Explorer is a powerful tool that allows users to research keywords and find the ones that are most relevant to their business.

Key Features:

  • SEO Performance. Improve any site’s SEO performance by tracking key metrics such as organic traffic, backlinks, and keyword rankings.
  • Link building. Ahrefs has a comprehensive link-building toolkit. This is perfect for businesses looking to improve their website’s link popularity (and, consequently, their search engine ranking).
  • Site Explorer. Ahrefs’ Site Explorer allows users to research competitor websites and identify link-building opportunities.
  • Keyword Tool. Ahrefs’ Keyword Explorer is a powerful tool that allows users to research keywords and find the ones that are most relevant to their business.



all ahrefs pricing plans showed in a simply manner

This is the pricing Ahrefs offers:

Lite: $99 / month

Standard: $199 / month

Advanced: $399 / month

Enterprise: $999 / month

My take:

The ability to research competitor websites and identify link-building opportunities is extremely valuable.

Secondly, the keyword research tool is very powerful and allows me to find the most relevant keywords for my business. Also, the insights into website SEO performance are very helpful in ensuring that my website is optimized for search engines.

In my opinion, Ahrefs is a must-have tool if you want to optimize your business and are in a need of market research services. From all B2B SaaS companies, this is a must have, if one truly wants to scale their website.

The only thing that I don’t like about Ahrefs is that it is a paid service. However, the features and benefits that it offers more than justify the price.

6. Zendesk (Efficient Customer Service)


front page of the website zendesk writing saying champions of customer service

Zendesk is a cloud-based customer service software company that offers help desk solutions. Its features include ticket management, self-service portals, a knowledge base, and community forums.

It has many features that make it a powerful tool for customer service, including a self-service knowledge base, a ticketing system, and live chat.

Zendesk also offers several integrations with other business software, making it a versatile solution for companies of all sizes.

With Zendesk’s automation features, your team can also focus on more important tasks. The right customer service software for your business is Zendesk, which transforms good conversations into unforgettable interactions.

Key Features:

  • Zendesk’s omnichannel capabilities. They allow businesses to provide consistent, high-quality customer service across all channels. Such as phone, email, chat, social media, and self-service.
  • A powerful ticketing system and solid knowledge base. These help businesses manage and resolve customer issues quickly and efficiently.
  • Zendesk’s reporting and analytics tools. Businesses gain visibility into their customer service operations so they can identify areas for improvement.
  • Zendesk’s integrations with third-party applications. Extend the power of Zendesk and make it even easier for businesses to provide excellent customer service.
  • Better customer experiences by creating advocates.



zendesk pricing plans showed in a simply manner, suite plans and sales plans showed

This is the pricing ZenDesk offers:

Zendesk for service

Suite Team: $49

Suite Growth:  $79

Suite Professional: $99

Zendesk for sales

Team: $19

Growth: $49

Professional: $99

My take:

What I like most about Zendesk is the high degree of customization that it offers. This allows me to tailor the software to the specific needs of any organization and ensures that they are always using the features that are most relevant to their business.

Also, the ability to track progress and create detailed reports is extremely valuable in terms of identifying areas where we can improve our operations. Overall, Zendesk is an excellent tool for managing customer support operations for B2B companies.

One potential drawback of Zendesk is that it can be expensive for large organizations.

7. DocuSign (Best Signature Platform)


front page of docusign showing the features of the page and text h1 saying the way the world agrees

DocuSign is a cloud-based electronic signature platform that enables businesses to complete contracts and other documents electronically.

The platform allows users to upload and sign documents online, eliminating the need for paper copies. DocuSign is widely used in a variety of industries, including real estate, finance, and healthcare.

With DocuSign, you can easily create, send, sign, and manage contracts and agreements. By getting contracts signed electronically, DocuSign will accelerate your sales cycle and increase close rates.

You can also avoid printing and mailing documents, which saves you time. As a result, printing and postage costs are reduced. In addition, it eliminates the risk of documents being lost or stolen, thereby increasing security.

No more letting paper documents slow you down. For in-person sales processes to be aligned with distant sales processes, DocuSign is the best solution.

Key Features:

  • Send, sign, and manage documents electronically. This saves businesses a lot of time and money by eliminating the need for paper documents and manual signatures.
  • Pairing of remote and blended teams. Docusign ensures that everyone stays on the same page regardless of their geographical location.
  • Advanced security features. Docusign uses 128-bit SSL encryption to protect sensitive data, making it a safe and secure platform for businesses to use.



all the pricing plans of docusign displayed in a simple manner red square surrounding and pointing to the prices for easier looking access

This is the pricing DocuSign offers:

Personal: $15 / month

Standard: $45 / month

Business Pro: $65 / month

Enhanced: Schedule a call with their team

My take:

Since I’ve been using DocuSign, my productivity has increased greatly. The ability to easily sign documents electronically has saved me a lot of time and hassle. Docusign is great for big & small businesses, and I’ve found out that it’s especially great for my digital marketing agency, since you can easily send contracts and get them signed with ease.

Not to mention, it’s extremely convenient- I can sign contracts from anywhere at any time. My team saves time and money. Overall, I love Docusign and would highly recommend it to anyone in need of a document-signing solution.

Cons? Well, I have had very rare issues with documents getting stuck in the system and not being able to be signed by all parties.

Overall, however, Docusign is my go-to tool for electronic signing and has been super helpful in my business. From all the B2B SaaS companies which deliver signature services, DocuSign is the best one.

8. Close (Powerful CRM Tool)


front page of crm software close displaying the front page and saying crm built for growth

Close is a powerful CRM tool that enables businesses to manage their sales process and close more deals.

With its many features, you can track progress, keep organized, and push deals through to completion.

Close also integrates with Salesforce, HubSpot, Zapier, Google Calendar, and Outlook. This allows sales teams to have a complete solution for managing their process and closing more deals.

Close provides an easy way to manage the sales process from start to finish. This can save considerable time and effort, especially for larger businesses with multiple salespeople. On the B2B SaaS companies list, this is a big time saving service.

Also close makes it easy to track progress and ensure that all relevant information is being captured. This data can be used to improve performance and close more deals.

Don’t waste your time trying to do it all alone. Join Close to Close those precious deals today.

Key Features:

  • CRM Integration. Close integrates with many CRMs, which makes it easy to manage customer data and keep track of deals.
  • Deal Tracking. Close provides an easy way to track deals through the sales process. This helps sales teams stay organized and ensure that all relevant information is captured.
  • Proposal Generation. Close makes it easy to generate proposals for potential customers. This can help close more deals and improve win rates.
  • Complete Integration. Close integrates with several other business tools, which provides a complete solution for sales teams. This includes email platforms, calendar applications, and more.



crm software closes' pricing plan displayed in a simple manner red square showing the prices to simplify the image

This is the pricing Close offers:

Starter: $29

Basic: $99

Professional: $149

My take:

The thing I like most about Close is the ability to manage my client’s sales pipeline and keep track of my leads since it’s efficient and easy due to Close’s intuitive user interface.

In addition, I also really appreciate the fact that it allows me to stay organized and efficient in my sales process. Overall, Close has been a great tool for me in managing my client’s B2B businesses and I would highly recommend it to others!

9. Beehiiv (Best Newsletter Platform)


beehiiv newsletter program showing the front page of the website and saying h1 the newsletter platform built for growth

Beehiiv is a newsletter platform that helps businesses send newsletters to their customers. It offers a simple way to create and send newsletters, as well as manage subscribers and track results.

With Beehiiv, you can create beautiful newsletters that are branded with your company’s logo and colors. You can also include images, videos, and links to help tell your story.

Beehiiv makes it easy to track who opens your newsletter and clicks on the links inside of it. This feedback helps you understand what interests your customers so that you can continue to provide them with valuable content.

Looking for a great newsletter platform with reasonable pricing? Look no further!

Key Features:

  • Simple to use interface that anyone can understand.
  • Create user-engaging newsletters with branding and logos.
  • Include detailed images, videos, and links.
  • Track who opens your newsletter and clicks on links.
  • Get feedback to understand what interests your customers.



pricing plans of the beehiiv showed in a simple image and red triangle showing all the pricing plans to make it easier to see

This is the pricing Beehiiv offers:

Launch: Free

Grow: $42

Scale: $84

Enterprise: Contact Beehiiv for pricing

My take:

I appreciate Beehiiv because it is so simple to use. I can create beautiful newsletters that are branded with my client’s company’s logo and colors with simple effort.

I can also include images, videos, and links to help tell our client’s story. Beehiiv makes it easy to track who opens my newsletter and clicks on the links inside of it. This feedback helps me understand what interests my customers so that I can continue to provide them with valuable content.

From a B2B perspective, I think Beehiiv is a great platform for businesses to use to stay in touch with their customers.

The ability to easily track who opens your newsletter and clicks on links is extremely valuable feedback that can help you understand what interests your customers.

Out of all the other B2B SaaS companies which deliver newsletter services, I would recommend Beehiiv to any B2B business that is looking for a comprehensive solution to email marketing.

10. Surfer SEO (Best SEO Optimizing Platform)


front page of surfer seo saying in h1 'skyrocket your organic traffic with surfer' displaying the features and menu of surfer seo

Surfer SEO is an SEO-optimizing B2B SaaS platform that helps you improve your rankings on Google.

The software includes a rank tracker, backlink checker, competitor research tool, website auditor, and keyword research tool.

Surfer SEO is a favorite among SEO professionals because it is easy to use and packed with features that help businesses improve their ranking in search engine results pages (SERPs).

Surfer SEO is the perfect tool for any business that wants to improve its search engine optimization (SEO) strategy. With its powerful features, it’s easy to see why Surfer SEO is a favorite among SEO professionals.

If you are looking to optimize your SEO performance, here is your solution.

Key Features:

  • Rank Tracker. Keep track of your keyword rankings on Google and other search engines, so you can see how well your SEO campaign is performing.
  • Backlink Checker. Monitor your backlink profile and keep track of your link-building progress.
  • Competitor Research. Analyze your competitors’ SEO strategies and find out what’s working for them.
  • Website Audit. Find technical SEO issues that could be holding back your website from ranking higher in search engine results pages (SERPs).
  • Keyword Research. Discover the right keywords to target for your SEO campaign.



pricing plans of the surfer seo showed in a simple image and red triangle showing all the pricing plans to make it easier to see

This is the pricing Surfer SEO offers:

Free plan

Basic: $59 / month

Pro: $119 / month

Business: $239 / month

Customized: If you need a more extensive plan, contact Surfer SEO sales.

My take:

I’ve been using Surfer SEO for the past three years and it’s been a great tool for my business.

The key features that I like best are the rank tracker, backlink checker, competitor research tool, website auditor, and keyword research tool. These features have helped me improve my SEO strategy and get better results in search engine results pages (SERPs).

Any cons? Well, I wish the software had a more intuitive interface. That’s it.

Surfer SEO is the best in the field, and I recommend you check it out if there is any need for efficient SEO software.

11. Stripe (Best Payment Processor)


Stripe payment processor website front page

Stripe is a payment processing platform that helps businesses accept and manage payments online.

Stripe offers a wide range of features and tools to help businesses streamline their payment processing, including low transaction fees, a wide range of payment options, fraud prevention tools, and an easy-to-use platform.

Stripe also provides excellent customer support, with 24/7 phone and email support available.

For a B2B Business, Stripe is a necessity. As far as payment processing goes, Stripe offers the most comprehensive features. The reasons for this are listed below.

Key Features:

  • Low transaction fees. Stripe charges a flat rate of 2.9% + $0.30 per transaction, making it one of the most competitive providers in terms of pricing.
  • A wide range of payment options. Stripe supports payments via credit and debit cards, as well as popular digital wallets such as Apple Pay, Android Pay, and Microsoft Wallet.
  • Fraud prevention tools. Stripe’s built-in fraud prevention tools help to protect businesses from fraudulent chargebacks and other types of fraud.
  • Easy to use. Stripe’s easy-to-use financial management platform makes it simple to set up and start accepting payments. There’s no need for a Merchant Account or a separate gateway, which makes Stripe one of the easiest providers to use.
  • Excellent customer support. Stripe provides excellent customer support, with 24/7 phone and email support available.



pricing plans of the stripe showed in a simple image and red triangle showing all the pricing plans to make it easier to see

Stripe is free to use. They take a commission from each transaction which is:

Integrated: 2.9% + $0,1 / transaction

Customized: Contact sales

My take:

Stripe’s interface is user-friendly and customer support has always been responsive and helpful.

One of the things I like about Stripe is that it’s very straightforward to use. There’s no need to set up a merchant account or anything like that – you can just start processing payments right away.

Additionally, the fees are very reasonable, especially compared to other payment processors out there. Stripe has also always kept their software development on point, which is important for security.

Overall, I’m very happy with our experience using Stripe and would recommend it to other B2B businesses.

Wrap up

These B2B SaaS companies above are highly respected in the B2B Business community, and many billionaire business owners say they wouldn’t be where they are without these software platforms. If it saves you time, it’s worth using, remember that!

Keep these B2B SaaS companies in your mind as you do business, and if you ever need one feel free to check any of these out!

If you want to stay ahead of the curve, check out the latest B2B Trends every business needs to know in 2022.

What do you think? Is there another great B2B SaaS website we should know about? We’d love to hear from you in the comments below.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

About the author

Jesse Kehusmaa

Jesse Kehusmaa

Jesse Kehusmaa is a blogger and an expert in eCommerce and social media marketing. After being in the online business space for 6+ years and achieving success, he is now teaching his blog readers how to be successful in the online business space as well.

Related Posts

We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
Privacy Policy